The corporate rebrands that missed the mark

Torri Donley

A shattered Google logo Fiat Chrysler’s $50bn (£40bn) merger with PSA Group will create a new corporate entity called “Stellantis”, the carmakers announced on Wednesday, a word “rooted in the Latin verb ‘stello’ meaning to brighten with stars”.  The businesses added that the new title “draws inspiration from this new and ambitious alignment of storied […]