Apple reportedly taking on Peloton, Nike with online exercise classes Uploads%252fvideo uploaders%252fdistribution thumb%252fimage%252f94594%252f25ff1150 94bd 4e7b bf9e eaf1eeaff01b.png%252f930x520.png?signature=slcy5zyog2n7sdslb7dzd5kh4zg=&source=https%3a%2f%2fblueprint api production.s3.amazonaws & Apple wants to make Peloton and Nike sweat. As the pandemic continues to keep people away from gyms, Apple is developing online exercise classes available through a monthly subscription, according […]
Apple wants to make Peloton and Nike sweat.
As the pandemic continues to keep people away from gyms, Apple is developing online exercise classes available through a monthly subscription, according to a Thursday report from Bloomberg.
The classes would stream on Apple products including iPhones, iPads, and Apple TVs. Sources told Bloomberg the project is codenamed “Seymour.” It would be part of a higher-end package of services including Apple Music, TV+, and News+ that Apple will unveil in the fall along with its new iPhone.
The iPhone event, which usually takes place in early September, could be delayed a month because of the pandemic.
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Peloton, which offers exercise classes for people with and without its expensive stationery bicycle, saw its stock tumble after the Apple news broke.
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